3 Step Strategy to Protecting Your Vacation Rental Brand

3 Strategies to Protect Your Vacation Rental Brand

I will preface that there is no “silver bullet” to brand independence,  It takes a combination of hard work, ability to adapt to new challenges and using every available tool that benefits your brand.

We get asked often what strategies should be implemented today given the latest policy changes to HomeAway.  Your brand, and the associated investments are being completely cut off to the traveler in mid August.  We took ...

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Vacation Rental Managers and Owners: HomeAway Chaos - Round 3

Do  you trust HomeAway

"What is next?"  This is the burning question we get from clients who are frustrated with the continued policy changes that are negatively impacting our industry. If you have not visited your HomeAway listing lately, do so, it is an eye opener.  We always urge our new clients to take a moment to review one of their listings on each site they use, including calling the 1 800 number next ...

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Vacation Rental Managers and Owners: The Tipping Point Has Arrived

Collaborative Communities

The Return of Collaborative Communities 

For the past 24 months we have weathered endless policy changes, deceptive practices and poor performance by what continues to be an adversarial relationship with the big listing sites.  The latest salvo came a few days ago with  VRBO’s major announcement to no longer allow you to have external links to your site. Despite what you read in some media, our brands continue to ...

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The Vacation Rental Collaboration Revolution

Vacation Rental Collaboration

There’s a lot of talk about independence in our industry; how to achieve success without being swallowed up by the behemoth listing sites, and whether branding is worth the time and effort.

I have a personal stake in all this. As a small property manager facing the challenge from sites wanting to wipe out our personal touch in the name of a more streamlined booking experience, we are in ...

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