Vacation Rental Professionals: Market Maker or Money Maker…..What side am I on?

Market Maker or Money Maker…..What side am I on?

Who Benefits

Most of us have been given the pitch on the value of HomeAway’s Market Maker.  As a former “hotel guy” I get it….as a stakeholder in the vacation rental industry, it’s not so clear.  

A very important question to ask in any transaction is “who benefits”.   It opens up our critical thinking and makes certain we are wearing our “business” hats with eyes wide open ...

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VRMA 2017 - The Value of the Vacation Rental Professional

VRMA 2017, The Value of the Vacation Rental Professional

Another well attended and successful event in Orlando! The vendor to property manager ratio was off the charts and for good reason. If there is any lingering doubt about the value of your business that was dispelled at VRMA. There was one particular keynote that caught my interest - “Is There a Future for Property Managers?”, it was a great back and forth on distribution and the realities of the vacation ...

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Vacation Rental Owners and Managers: You Are Asking The Wrong Question

Vacation Rental Manager and Owners: You Are Asking The Wrong Question

Trust Your Instincts

The other day I was speaking with a colleague who was frustrated by all the latest HomeAway policy changes.  Everyone knows the definition of insanity … stands to reason that changing our way of thinking is desperately needed in our industry.  

The question was asked:  Are you getting less bookings from HomeAway?  

My response: First of all, you are responsible for bookings…..not any listings site.  The ...

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What is Your Brand Worth?

What is Your Brand Worth?

The above question was asked to several veteran managers this week at a meeting I attended.  It is an uncomfortable question, one that produces much thought, emotions and there is only one answer.  

The actions of the past two months have been telegraphed  for years.  HomeAway has been very transparent in their plans and now they are executing.  The results has been anger on the part of the owner / managers ...

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3 Step Strategy to Protecting Your Vacation Rental Brand

3 Strategies to Protect Your Vacation Rental Brand

I will preface that there is no “silver bullet” to brand independence,  It takes a combination of hard work, ability to adapt to new challenges and using every available tool that benefits your brand.

We get asked often what strategies should be implemented today given the latest policy changes to HomeAway.  Your brand, and the associated investments are being completely cut off to the traveler in mid August.  We took ...

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