Trust Flow Matters

trust flow

Expedia’s recent revenue miss

https://www.nasdaq.com/article/expedia-expe-reports-q1-loss-misses-revenue-estimates-cm1141472

 is flushing out the true state of OTAs as it relates to our industry. Doing away with the HomeAway brand is a clear indicator to Wall Street that Expedia is attempting to keep up with Airbnb, which is sucking all the air out of the room. Of significance was the drop in bookings and slowing growth rates for Vrbo. HomeAway seems to be following the TripAdvisorplaybook from years past . . . and getting the same results.

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Vacation Rental Managers Podcast: OTA Independence Achieved

sarah and T vacation rental podcast

In this past week's episode Sarah and T speak to Vince Perez, Founder and Partner of Fetch My Guest and Partner of Beach House Rentals in Santa Cruz, California. Vince speaks about how he has gone from 100% dependence on OTA's to 0% dependence.  Vince speaks to Sarah and T about how he did it by purposefully working on building his brand.   

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