Like any valued business, a majority of your asset value is in your Brand.  If we have learned anything in the past 12 months, it is that travelers are always looking to interact with your Brand first.  As Professional Hosts we have the advantage of local knowledge, property expertise and the services that make up a successful vacation experience.  It is no surprise that in a recent study, nearly half ...

As we all know, the industry has been changing at a rapid pace the past few years.   If you have been in the business for any length of time and have managed more than 2 properties you have probably moved vendors at least once….some more.   There are many quality providers in the marketplace.  The focus of this post is to share best practices to achieve long term success.

Software ...

I recently had the opportunity to give a keynote on the importance of Brand at a regional conference in the Pacific Northwest.  There were over 50 vacation rental brands represented at this conference.  It was rewarding to hear these brands talk about what makes their destinations so unique to the traveler.  As VRM’s ourselves, we have been on a mission these past few years to highlight these attributes to ...

The question above comes from a decision we made long ago to focus on our Brand rather than promote others. It seems more and more that listing sites want to dictate how we run our business.  Since we own our Brand, we continue to make business decisions based on:

How our Brand is presented to the traveler ?

How does our community feel about our Brand?

How do our guests respond ...

Smart Travelers know they can book vacation rentals direct and save hundreds to thousands of dollars in “Fees” from brokers.

There is a big difference between paying for a three night stay at a hotel ….and a threeday stay in a vacation rental. Travelers clearly feel more comfortable engaging the brand rather than the broker. Travelers are being asked to pay hundreds to thousands of dollars extra for an ...