Vacation Rental Managers and Owners: Is Your Brand at Risk ?

Vacation Rental Manager: Is Your Brand at Risk

Brand a·ware·ness


  1. the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Customer engagement is the lifeblood of any successful business relationship.  This can not be more evident than in the vacation rental business.  Before all the advertising, listing sites and everyone telling you what you need to do .... their was just you and your guest ...

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Vacation Rental Managers and Owners: Homeaway and The Fork In The Road

Homeaway fork in the road

The post VRMA mailer we received from Homeaway makes the pitch to new Homeaway Software customers:

*Special Offer* First come, First come, first served only 5 contracts qualify for the amazing value, act now before your competition does !”

........this is your fork in the road.  


Who is really my competition ?

  • The small VRM down the street
  • the VRBO in our neighborhoods
  • the operators looking to buy our home owners


In ...

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Vacation Rental Managers and Owners: Bookings vs Marketing Costs - Know Your True Costs

Bookings vs Marketing Costs

Caveat Emptor

More than ever we should all be extra vigilant in what we are buying ...and why. Recently, while conducting an end of year audit for a client we came across an all too familiar scenario:

Previous to our engagement, their mid size vrm was 100% dependent on the big listing sites and small distribution channels for their bookings.  Through the analysis we learned:

  • Majority of their  leads were ...
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Vacation Rental Managers and Owners - Why Are You Giving Up Control ?

Vacation Rental Managers and Owners - Why Are You Giving Up Control

For the past year I have talked to many vrbo's and vacation rental property managers looking for alternatives in the marketplace as they see the commission train roaring down the tracks.  In almost every conversation I am amazed at how few of us realize that we control the product.  The listing sites are just as dependent on us, as we are on them.  Owning the product gives you a ...

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