Entries for tag "brand-loyalty"

Trust Flow Matters

trust flow

Expedia’s recent revenue miss

https://www.nasdaq.com/article/expedia-expe-reports-q1-loss-misses-revenue-estimates-cm1141472

 is flushing out the true state of OTAs as it relates to our industry. Doing away with the HomeAway brand is a clear indicator to Wall Street that Expedia is attempting to keep up with Airbnb, which is sucking all the air out of the room. Of significance was the drop in bookings and slowing growth rates for Vrbo. HomeAway seems to be following the TripAdvisorplaybook from years past . . . and getting the same results.

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